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Ask an Expert: Creativity and Leadership

Ask me a question on creativity, creative thinking, creating a culture that encourages innovation or leading creative people.

I tutor on MBA programmes around such subjects and have two books to my name on the same, given approvals by Professor Charles Handy and Tom Peters.

Peter

Creative cultures

Now there's a trick - creating a creative culture.

So how do you do it when there is little real support from the top of the organisation, and where there's a culture of risk avoidance?

Dave

Driving Cultures

I was interested by your comment 'how do you do this when there is little real support from the top'.   Do we always need support from the top to start to drive  cultural change?   As leaders in our own right ,can't we start the drive for change ourselves? 

I am interested in your view. 

Kate Moor

Driving cultures

Culture can be changed bottom-up, but in my experience it's a much more difficult and slow affair, and there's a real danger that you will get marginalised.

There's a general principle that people follow leaders, and will copy the way that leaders behave (much more than do as they say).

Yet good leaders are also led by their followers, listening and reflecting on what they see and hear. Key in this is to know that they are not all-wise and do not lose credibility (quite the reverse) when they adopt thinking and behaving from others.

Which begs another question about what makes a good leader, particularly in change (but then I suppose that's what leaders lead).

~ Dave ~

Bottom-up or Top-Down Change

This is maybe THE big leadership issue for me. Johnnie Moore, who joined The Hub recently, put me onto a paper by a guy called Dave Snowden, that compares Top-down (idealistic) change with Bottom-up (naturalistic) change, and comes down in favour of the latter. Here's a quote from it:

 

"In the idealistic approach, the leaders of an organization set out an ideal future state that they wish to achieve, identify the gap between the ideal and their perception of the present, and seek to close it.

This is common not only to process-based theory but also to practice that follows the general heading of the learning organization.

Naturalistic approaches, by contrast, seek to understand a sufficiency of the present in order to act to stimulate evolution of the system.

Once such stimulation is made, monitoring of emergent patterns becomes a critical activity so that desired patterns can be supported and undesired patterns disrupted. The organization thus evolves to a future that was unknowable in advance, but is more contextually appropriate when discovered."

It's a bit mind-boggling because, as Johnnie points out, Dave and his co-author, Cynthia, have unfeasibly large brains. It does take me a while to work my way through what they are saying. But, it's usually worth it and I feel it's stretched my own brain in a way that means I might understand how change can be led a little better.

Here's Johnnie's original post if you want to trace it back to the paper itself, which is called Bramble Bushes In a Thicket (Be warned: it hurt my head to read it).

On a lighter note, Kjell Nordstrom and Jonas Riddersrale say both approaches are wrong and what works best is 'middle-up-down' change, driven by much-maligned middle managers, who are in touch enough with the front line to really know what's going on in the market and whose job involves reporting upwards to the 'bosses'.

Having been criticised and down-sized for the past two decades as getting in the way of change (unfairly in many cases, in my view, since de-layering was about saving money more than anything) it's refreshing to see middle management suddenly being made heroes of change "translating vision into action and action into vision". Let's hope so...(That's from Funky Business and their source is Sloan Management Review, Spring 1988, 'Towards Middle-Up-Down Management: accelerating information creation', by I. Nonaka, which looks at Japanese middle-up-down change)

Risk and creativity

David,

 There have been a host of postings on this since I put the piece up, so I don't intend to duplicate their excellent points, just to acknowledge them.  So I will add some thoughts that build on these:

 The assumption that change is driven from the top is well questioned in previous answers.  If we stay with the notion that top down is a given in your situation, I'd suggest the following points:

 1. Sometimes, resistance can be broken down by the way in which creativity is presented to senior people, as a business pursuit.  All too often, it is presented by people in 'comedy shorts', who insist on radical extrovert creativity.  Sometimes the mode of delivery is key to gaining acceptance?

 2, Furthermore, all serious business people understand that, to succeed, they must grasp 'low hanging fruit' to maintain cashflow etc and seek calculated risk strategies to improve the balance sheet.  It may be a case of pinpointing the areas of company strategy where present options are underperforming etc. and directing creativity into these areas, rather than making it a requirement for the whole organisation.

 Over to someone else to continue the dialogue.

 Peter

Outside in change

A comment I've heard more than once is that change can happen outside in, with resistant middle managers being pincered by enthusiasm from above and below -- this can be particularly true when the change looks like it could result in de-layering or some other threat to the jam in the sandwich.

A speculation: Perhaps a sequence could be bottom, top, middle. Bottom of the organisation at the 'sharp edge' sees opportunity/threat and calls for change. Encouraged and perhaps a bit shamed, the top takes up the cry. Seeing there's no alternative, the middle joins in.

I'd suspect it's still slow, as getting everyone at the bottom to buy the change without the bosses legitimising it is probably not easy.

:D

Change and the dinosaur!

Reading the comments so far it is interesting for me to see this subject given that I find myself in the middle of a massive period of change between 2 multinational and culturally diverse companies.

In my case the change is being driven top down with a very clear and compelling vision of the future. However, the message is clear - buy in or be gone!

This, as you would expect, is causing lots of friction within the companies and as a result a mass defensive operation is in place. It seems though that the management are accepting collateral damage with the envisaged result of a focused workforce at the end.

The ability to change the company is actively encouraged at all levels of hierarchy, again top down supporting the initiaitives to change anything which makes no sense. A clear message then "this is what we want to achieve and you can make it happen, but we will achieve it regardless".

Interested to hear your experiences.

Thanx

Jason.

Change or Be Changed

Jason, I have been in similar space to the one you find yourself in now and I have been one of the drivers of ‘get on the train or let us buy you ticket on another train’ approach.   In my experience when large multi-nationals merge and often you have a limited amount of time to create the ‘new’ company this is the only approach to take.   In my view there are a number of keys required to bring the bulk of people across the line.  

Key number 1 – is creating and selling the new ‘vision’ – constant reinforcement.  Leaders can’t just come out with the vision of the future statement. It is about constant reinforcement.   Day in day out taking about where they are heading and setting the vision so that individuals can see how their life will be better and more interesting.   In other words dealing with the ‘what’s in for me’ piece and not everyone can see that a vision statement.

I attend a seminar a number of years ago with a visiting Professor who asked a very simple question about change.   The question was.  “Why are there some many places in the world with new as the prefix?”   He went on the talk about people moving from the old world to the new to create a better life.   As a result we have places such as New England, New York etc.   The problem is that often people move and then they forget about why they moved and they really just create their old life albeit in a new country.  Change in business is somewhat like that.  We don’t take the time to consistently talk about where we are heading and what it will be like when we arrive at the level that everyone in the company can see.  

Key number 2 – is management consistency.   Managers / leaders really have to walk the talk.  Often with the ‘get on or off the train’ approach management dictate change however their personal behaviour doesn’t always match up.  You have to do more than talk.  

Key number 3 – work on the influential dissenters.  If you can turn a doubter in a convert you have a disciple for life.  These people are gold.  

Key number 4 – support and promote the change drivers (at all levels) and recognise that often those at the lower levels who really want to change are lead or in some cases threatened by (yes this does happen) by the influential dissenters.

Key number 5 – deal swiftly with those who are just not going to get on board.  

I will post a couple of slide in the share file which you might find useful and good luck. 

Kate

change...

Excellent notes from Kate. More thoughts...

When senior managers buy the vision, they easily forget that it was a journey for them to get to their current thought position. Their job is not to just 'expect people to change' but to lead them on the journey to realization, showing how not changing is not an option for the organization, painting pictures of where they want to go and showing people the next steps. And indeed, consistently modeling and showing the way by doing (not just pointing).

In simplle terms, ther are two types of dissenters: those that don't get it and those who get it but don't want it. These need diffierent treatment and so need to be differentiated. Those who don't want it also divide into those who can be reasonably persuaded and those who can't. It's this last group who need to be managed out or otherwise prevented from causing problem for everyone else.

Regards

Dave

dealing with dissenters

Good morning,

I have 2 roles in a national sporting organization in Canada that require me to lead change - designing and implementing a competency-based coach training system and to develop an overall long term athlete development plan for the sport. Anybody who has been involved in national organizations, or sporting organizatioins that are primarily volunteer based would recognize the inertia developed by stakeholders in this type of culture.

When dealing with some the leaders I'm trying develop I have a couple of slides that address the issue of resistance to change - primarily around the theme that resistance will be there - embrance it and redirect the passion to help bring about the change sought - not unintended consequential change.

First - Group Dynamics

• Each group you will deal with will have ‘vested’ interest in the status quo, will have more knowledge, experience (imagined or real) than you do, will have leaders who emerge slowly, will have people used to being in control of the process (want to drive the car!) – learn to recognize this, learn to accept it, plan for it, deal with it

• The Critics: are they Skeptical or Cynical?

• Skeptics require more information

• Cynic have a lack of trust

Deal differently with each person/group

2nd - The Skeptics

• Provide answers to their questions

• Absolutes - people take things to the extreme i.e. equal playing time

• Listen to their concerns – People are scared of top down management styles (especially when ‘volunteers’)

• Show them how they can make it work

3rd - The Cynics

Rebuild the trust

• Be visible

• Be accepting, attempt to bring them into the process, don’t avoid them, address their issues (they may have very valid points – be prepared to meet their challenges)

• Keeping our commitments to our commitments

We will have to out grow some of the people

• People change, but seldom!

3rd - Be a Champion of Change

• You can teach an old dog new tricks

• Accept the challenge when people question what’s happening

• Don’t confront – co-opt into the system

4th - Be Passionate

• Not everybody is resistant – the critics are often just noisier than the rest

• Your passion for what you are doing can make a difference - people will react positively to that, many will want to jump on the bandwagon

• Believe in what you are doing - show you want to do the right things for the right reasons

When I work through these slides with opinion-makers that I want to bring on board - I find that we get an excellent response in turning potential resisters into Champions of Change. People have to feel included and that their opinion matters - that we are listening - even if we go down a different path than they may recommend.

I'd be interested in hearing from any other participants who have involvements in major sporting organizations.

 

Mike