(NB Though they are 'steps' you don't take them one at a time: you move them all forward at the same time)
FINANCIALS1. Move quickly to reduce costs
- Control spending by focussing on critical priorities
- Don't chase unprofitable sales
2. Invest in opportunities
- Be alert to bargains in both assets and talent
- Invest in customer-perceived quality
3. Refrain from across the board cutbacks
- Preserve areas that customers value most
- Don't damage your ability to sell and deliver
4. Consider alternatives to layoffs
- Look for alternatives to layoffs first
- Communicate with employees about rationale and impact
CLIMATE5. Create a positive vision and attitude
- Articulate a vision and lead with discipline and focus
- Mobilize employees to respond to customers' interests and values
6. Communicate authentically
- Acknowledge challenges and communicate honestly
- Build trust among followers
7. Manage the heat
- Avoid unilateral decisions
- Involve others to gain broad-based support
PEOPLE8. Encourage questions and new ideas
- Make it safe for employees to raise issues and provide ideas
- Acknowledge that you don't have all the answers
9. Retain and develop top talent
- Watch for talent poachers
- Provide developmental experiences and rotational assignments
10. Make sure everyone is on the same page
- Gain alignment and commitment to key goals and strategies
- Address concerns and be alert to hidden agendas
DOWNLOAD THE FULL TOOLKITYou can download the full Toolkit for leading through a recession, which includes...
- A 'Discovery Map' : useful printable visual aid to Forum's ten steps
- Instruction and a discussion guide for getting your team to absorb and put into action the ten steps;
- a White Paper / Article that goes into greater detail;
- Two 'podcasts' in which Forum experts explain more about how to lead through a downturn and put the ten points into practise
...by clicking here: Forum Corporation's Toolkit For Leading In Tough Times
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