Leadership and great speeches: The 60 Second Class
1. REMEMBER THIS
“They may not remember what you say.
But they will remember how you made them feel.”
2. CREATE WORD PICTURES
Images paint reality. So create specific, detailed PICTURES when you speak, not generalities.
“Strong leaders inspire performance by reaching people’s imagination with vivid images.” – Jim Clemmer, The Leader’s Digest, pages 40-41
“Imagery is the language of performance. Until people can see what needs to be done and themselves performing the steps to doing it, they can’t perform.” – Peter Jensen, The Clemmer Group, as above.
3. MAKE THREE POINTS
The brain seems hardwired to remember in threes. “As easy as ABC”, “As simple as 1,2,3…” both sound right, whereas “As easy as A, B, C, D” seems just one too many for comfort.
I learnt this from Sir Nick Scheele, recently retired President of The Ford Motor Company, who said “I struggle to remember more than three points, so I assume it is the same for the people I am talking to and always split a talk into three key takeaways.”
Source: 60 Second Class: Leadership and Great Speeches, a sample from the Communications Module, one of a number of development modules we can build for you within your own in-house version of The Leadership Hub.
