Story-telling is an essential skill for leaders.
I've just come across this, so thought it might be of use:
In their book Made To Stick, brothers Chip and Dan Heath point out that there are factors that make a story ‘sticky’; that make customers stick to it or keep coming back to it, or that make other stakeholders (investors, employees etc.) remember your story and possibly even be drawn to it.
The brothers make the case for six factors (in combination) making the difference between what's memorable and what isn't:
Greetings: I am a long-time leadership practitioner and academic. As a means of further introduction you may view my cv at www.police-technology.net/raymond.foster.cv.html. I would offer my expertise as a retired government service leader, author and current university professor.
A truly brilliant book. I picked this up after reading another book (Cut to the chase) on 100 rules to make more of your time, which was totally exhausting and ust made me feel inadequate.
This is a great book at any stage in one's career. It describes significant events that can be career derailers or learning experiences: everything from taking an international assignment to dealing with a significant failure for which you are responsible. Each chapter includes a couple of brief examples with good and bad responses, some background on how the passage can be used to your advantage, and some thought-proviking questions.
by Jim Taggart
Thanks for your vote...
If you voted in the World Leadership Gurus Top 30, the Hub's founder, Phil Dourado, came 14th this year (2012), up three places from 17th last year. The organisers say it is "because of the originality and impact of your work" that Phil was put in the Top 30 in the first place. And that means this Hub and the award-winning corporate versions we run for large companies. For more on how a private corporate version of The Hub works, email: email@example.com