"The F Word" - Leadership Lessons from the Greatest Failed Rock Tour on Earth

This event is organised by the Institute of Business Consultants but open to all.  Venue near Brands Hatch in Kent

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Dragon’s Den style lessons from the

greatest Rock’n’Roll tour on Earth

You’ve seen Dragons Den and The Apprentice.  Now come along to hear the live story of how the greatest Rock'n'Roll tour in the world failed in a comedy of errors on the scale of classic rock movies like ‘This is Spinal Tap’ and ‘The Blues Brothers’.  Live lessons for consultants with valuable implications for personal and business excellence.

Peter Cook is presenting this story for the Institute of Business Consultants at the Holiday Inn on Tuesday 23rd February.  Peter is a consultant and author of 'Sex, Leadership and Rock'n'Roll', a unique book on business, consulting and personal improvement, acclaimed by Tom Peters, the business world’s equivalent of Madonna!  Peter put his life savings up to fly 300 fans of Aylesbury born cult punk rocker John Otway round the World on a record breaking tour that would see a birth, death, marriage and a car crash, although not necessarily in that order…  This is a story of enterprise, innovation and glorious failure.  Amongst the crazy things that occurred on the project, you will hear:

·        How and why John Otway turned down much needed assistance from Sir Bob Geldof

·        How the tour team managed to hire an A340 Airbus that was too big to take off from Liverpool Airport, creating the ‘un-Rock’n’Roll itinerary’ John Lennon Airport – Rotherham – JFK

·        How to get a Prime Time Slot on Radio 2’s Jonathan Ross show with Dale Winton and then fail to sell the ultimate Rock’n’Roll fantasy experience to all but 20 out of 11 million listeners

·        How we managed to book the Sydney Opera House for a punk rock concert after being turned down by Caesar’s Palace, Carnegie Hall, Madison Square Gardens and CBGB’s

·        Why the Cheeky Girls were considered ‘unsuitable’ for the ‘Viva Las Vegas’ leg of the tour and replaced with an unknown tribute band with no fanbase

·        How the President of Tahiti would host an official welcome to an ex dustman from Aylesbury

As well as Peter's penchant for playing guitars that 'go up to 11', he is well qualified, having 3 degrees and an MBA, so the event will be BOTH intelligent AND fun.  He has played with a number of punk and rock groups, including John Otway, The Fall, Altered Images, Splodgenessabounds, who gave the world 'Two Pints of Lager and a Packet of Crisps', Dr Feelgood and Meatloaf's singer ‘Mrs Loud’, who took the cameo role on 'I'd do anything for love'.  Prince, Sir Bob Geldof, Bill Nelson, Brian May, Led Zeppelin and Pink Floyd are amongst the rockers who have copies of Sex, Leadership and Rock'n'Roll. 

Peter is the ‘Jack Black’ of the business consultancy world, preferring Pink Floyd and Pink to pink champagne and Prince to Prince Charles.  There will be a book signing at the end of Peter’s session and a possible ‘aftershow jam’ session if enough people bring their instruments.

You can find out more about Peter Cook’s work at: www.academy-of-rock.co.uk  and see Peter in action with John Otway at Pfizer, the company that gave the world Viagra, at:

http://www.youtube.com/watch?v=KsIgYjQvsDw&feature=PlayList&p=233955BD6DD774CE&index=12

The date: Tuesday 23rd February

Your venue: The Holiday Inn, Wrotham

The time: 7.00 pm

Book via peter@humdyn.co.uk