Branson | The Leadership Hub

Book Review: How to lead like Richard Branson, from his book 'Losing My Virginity'

Branson

OK, this isn't actually a review. It's nine mini lessons in 'how to lead like Branson' culled from his book Losing My Virginity. The moreÂ I read about him and hear about him, the more I think the rest of us over-complicate this leadership stuff. As he says, it's not as complicated and lofty as we like to think.

1. BRANSON ON SERVICE

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The One Thing I Learnt Last Week from Richard Branson

Last week I chaired day two of the European Conference on Customer Management in London. There are always hundreds of memorable learning points flying around at an event that features the likes of Stephen Covey, Richard Branson, Ken Blanchard, Dan Pink and Fred Reichheld. But, one Uber learning point stood out for me. I was chatting with Lou Carbone of Experience Engineering and we agreed that there was a common thread that ran through many of the keynote presentations.

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Virgin Atlantic: How to lead the creation of a Customer Experience

Leading the creation of a unique Customer Experience is a whole new ball game for most leaders. Here's an example to help you conceptualize it and embed how you are going to lead your organization in a way that creates a unique and defining Customer Experience (instead of just focussing on the old, established way of thinking of customers - customer satisfaction surveys etc. - which is now no longer enough).

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