I don’t know about you, but I detest skunks. I’ve been sprayed in the past while walking my dog, an event I wouldn’t wish upon anyone. Unfortunately, I live in the skunk capital of Canada–Ottawa, Ontario.
Nice reminder that you need to lead tour organization in a way that allows people to surprise and delight customers. There are too many suppliers of 'grey' products and experiences out there. Your aim is to lead in a way that sets people free to improvise to surprise and delight. That's the only way your organization will be remembered, stand out and/or, as this video has done, go viral.