Fast Second

Which company created on-line bookselling in the 1990s? Amazon.com? Nope. The first on-line bookstore was set up by an Ohio-based bookseller named Charles Stack in 1991. Jeff Bezos didn’t launch Amazon till four years later.

We’re constantly being told that leaders need to foster a culture of innovation, to move into Blue Ocean spaces where no competitors exist, then profit from the customers before our competitors copy us and move into the space we have created.