Innovate

Leading from the Outside-In

The world’s pretty messed up. No great insight there.

How to innovate

You want customers to find you memorable, right? Then you need to lead in a way that frees your people up to use their imagination and innovate. There are hundreds of guitarists who have posted videos of themselves on YouTube. This guy is the only one who has had over one million views. Look closely and you'll see why.

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