Relevance in the Marketplace

Earl Wallace's picture

Four Conditions of Creative Innovation


“Even during times of economic downturns, products that provide innovations that meet customers’ changing needs will prevail in the marketplace.  Innovation keeps companies relevant to consumers.”  So says The Three-Dimensional Leader: Negotiating Your Mission, Resources and Context, which also lays out four ingredients to bring out a team’s creative potential.  


Innovation requires 1) imagination, 2) coordination 3) synergy from diversity, and 4) getting the customer’s view.