Phil Dourado's picture

Three Stories Leaders Need to Tell

Up From The Leadership Hub's Archive (Originally posted in 2007)

Great Leaders:

  1. Tell a compelling story about themselves: who they are, where they came from, what they stand for, what they expect.
  2. Create or tell a compelling story about the organisation: its mission and purpose, why it is a great place to work, invest and buy from.
  3. Make people feel an essential part of the story through the wo
Kate Moor's picture

From Myths and Legends

Like many thousands of people I have a long standing passion for myths and legends and my favourite centres on the stories of King Arthur and The Knights of the Roundtable. I have spent many hours lost in legend, as well as having the pleasure of personally visiting places mentioned in the dozens of books I have devoured on the subject; Tintagel, Winchester, Glastonbury, Stonehenge to name but a view.

Aidan Halligan's picture

The 'how' of changing culture and minds...and how people behave

Attached is a pdf with some thoughts in from a series of four pieces written for the British Journal of Healthcare Management. Hope you find some useful ideas in it. Here's the front page abstract:

Professor Aidan Halligan, director of Elision Health
A series of four articles on the theme of rediscovering lost values in
healthcare, published in the British Journal of Healthcare
Management 2007 Vol 13 Nos. 8-12

Simon Butler's picture

Book Club: The Secret Language of Leadership by Stephen Denning

Secret Language Book Cover

I have just finished a great book called "The Secret Language of Leadership" by Stephen Denning. This is his latest volume of the theme of great leaders tell great stories. Denning, you may already be aware is an ex VP of World Bank, who headed up their knowledge/Learning function.

The Story Teller's picture

Telling stories that stick: leaders as story-tellers

Story-telling is an essential skill for leaders.

I've just come across this, so thought it might be of use:

In their book Made To Stick, brothers Chip and Dan Heath point out that there are factors that make a story ‘sticky’; that make customers stick to it or keep coming back to it, or that make other stakeholders (investors, employees etc.) remember your story and possibly even be drawn to it.

The brothers make the case for six factors (in combination) making the difference between what's memorable and what isn't:

The Story Teller's picture


A group that improves its deep understanding of what leadership is and what great acts of leadership are by swopping true leader tales.

By telling each other stories - true tales of leadership - we sharpen in our own hearts and minds the definition, the shape of leadership as we wish to practice it. Exchanging stories gives us a much clearer sense of the kind of leader we want to be and that we want to help people around us become.