Terry Leahy, posted by John Lees

"Follow the customer. If they change... we change"
Sir Terry Leahy, Chief Executive, Tesco plc

Easy to say but more difficult to execute. Comparisons with oil tankers can often be made when the UK's largest Companies try to change in line with customer expectations. Tesco's pro-active use of customer information and knowledge of behaviour patterns, promptly executed has been key to their continued success.