Blue Ocean Strategy - Motivation for Implementation

In their book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne talk about how to motivate the troops to execute a strategy. They discourage the traditional approach of creating grand strategic visions propagated by massive top-down mobilization initiatives that are very expensive and usually only inspire lip service.

Instead of diffusing change efforts widely, they advocate seeking massive concentration focusing on 3 areas of disproportionate influence to motivate employees.

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