Tom Peters – “Brand You�

In his book Talent, Tom Peters exhorts the readers to create their own personal brand -- their “Brand You.� We are free agents in the knowledge economy -- no longer slaves of the cubicle.

He includes an exercise called the “Personal Brand Equity Evaluation,� which is made up of the following sections: 

• I am known for…
• Next year at this time I will also be known for…
• My current project is challenging me in these ways…
• New things I’ve learned in the last 90 days include…
• My public “recognition programâ€� consists of…
• Additions to my Rolodex in the last 90 days include…
• My resume today is discernibly different from my resume last year at this time in these ways…

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