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Advice on Setting Up Thought Leadership

by Sarah Anderson April 11, 2008

Would appreciate any advice on setting up 'Thought Leadership' within a Marketing Services agency in APAC with a focus towards non traditional marketing i.e. Brand Activation, Shopper Marketing vs advertising.  What are the common pitfalls.  What level of investment might be required.  How does one ensure success and sustainablity.  Examples of topics.  Any recommendations on creative and marketing thought leaders in Asia, white papers, books etc.  Many thanks.