Up From The Leadership Hub's Archive (Originally posted in 2007)
- Tell a compelling story about themselves: who they are, where they came from, what they stand for, what they expect.
- Create or tell a compelling story about the organisation: its mission and purpose, why it is a great place to work, invest and buy from.
- Make people feel an essential part of the story through the work they do every day... Remember this mythical JFK anecdote? The president was visiting NASA headquarters and stopped to talk to a man with a mop. "And what do you do?" he asked. "I'm helping to put a man on the moon, sir." said the janitor. Knowing their part in your company story engages people and gives them a sharp sense of purpose.