How these birds move as a flock is interesting. It's like a 'sense and respond' organization - hardly any lag between a decision and action. The constant shifts are apparently because they fear 'sparrowhawks' and the first to land are most at risk of being attacked. So, it's like a metaphor for how to lead in an agile way in a hostile market - let those closest to the action take the lead wherever possible and their actions inform the rest of the organization. Rather than issuing an instruction from a distance.
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